C4

As part of the creative team behind one of the sports nutrition industry’s most recognizable pre-workout brands, I contributed to the visual development of product packaging, supplement labels, and marketing assets designed to stand out in an increasingly competitive retail environment.

From label layouts and flavor extensions to promotional graphics and advertising campaigns, every piece was created to communicate energy, performance, and brand consistency while maintaining compliance with supplement packaging standards. The work required balancing bold visual impact with clear product hierarchy, nutritional information, and shelf presence.

Designing within an established national brand meant ensuring every new product felt immediately recognizable while still introducing fresh visual elements that differentiated new formulas and flavors. This included collaborating on packaging systems, digital advertisements, product launch materials, and marketing collateral used across retail, e-commerce, and social media.

The result was a cohesive visual identity that helped strengthen brand recognition and create a consistent customer experience from first impression to purchase.