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Lynn Elementary Basketball Tournament
Project type
Logos
Date
February 2026
Location
Boston, MA
Lynn Elementary Basketball Tournament Rebrand
Brand Refresh | Logo System | Tournament Identity
For over 20 years, the Lynn Elementary Basketball Tournament has been a staple of the community — bringing schools together through competition, pride, and tradition.
I was brought in to modernize the tournament’s visual identity while honoring its legacy and long-standing impact.
The rebrand introduced a bold, athletic, and scalable logo system designed to carry the tournament into its next era. The new identity features stronger typography, cleaner line work, improved versatility across print and digital formats, and a cohesive visual system built for longevity.
In addition to refreshing the tournament brand, I rebranded multiple participating school basketball team logos — elevating them with a more modern, unified, and professional look while preserving each school’s unique character and spirit.
The result is a cohesive tournament identity built to serve the community for years to come — one that feels timeless, energetic, and proudly representative of Lynn’s basketball culture.
