Mad Hatter Clothing Company

When I teamed up with Mad Hatter Clothing Company, the mission was clear: build a bold, unapologetic brand for the blue-collar badass. We weren’t just designing apparel we were creating a lifestyle rooted in grit, grind, and personality. Enter MAC: the cigar-smoking, top hat-wearing, smart-ass skull mascot who became the face of the brand. It took dozens of skull sketches to land on the one that struck the perfect balance of attitude and style one that paired seamlessly with our custom font and a tough-as-nails color palette. From the ground up, I helped shape a visual identity that feels as comfortable on a job site as it does at a dive bar. Mad Hatter isn’t just clothing it’s a statement for those who work hard, play harder, and don’t need your approval.