Summer Zen

I partnered with Dr. Downs to create the brand identity for Summer Zen, a parent-focused child behavior management program grounded in evidence-based strategies. The program equips parents with practical tools to reduce problematic behaviors and build stronger, more connected relationships at home.

The visual direction was designed to reflect the program’s calm, supportive, and optimistic approach. I developed a warm, playful logo system and a cheerful sun mascot to serve as the face of the brand. The sun symbolizes guidance, growth, and steady positivity core values that align with Summer Zen’s mission of helping families thrive through structure, praise, and connection.

This project combined thoughtful messaging with approachable design, resulting in a brand that feels equal parts professional and nurturing. The final assets included a full identity suite, brand colors, and illustrations for both print and digital use.